Together towards sustainable fashion !!
Our vision for the fashion and luxury industry
Today's customers of fashion items want to understand the impact of their purchase.
They care about who made their clothes, where and how their clothes were designed, developed and manufactured. So do we !
Our way to support alternatives to fast fashion and its negative impact
Let's move now together !
The fast fashion industry faces criticism for several reasons, largely related to its environmental and ethical impact:
Environmental Concerns:
- Pollution: Fast fashion relies on cheap, synthetic materials and production processes that heavily pollute waterways with toxic dyes and chemicals, contributing significantly to water pollution.
- Waste: The industry generates vast amounts of textile waste, with a high percentage ending up in landfills, releasing harmful methane and taking centuries to decompose.
- Climate Change: Fast fashion's rapid production cycle and reliance on synthetic materials contribute significantly to greenhouse gas emissions, estimated at around 10% globally.
Ethical Concerns:
- Labor exploitation: The industry is often linked to unethical labor practices in developing countries, with workers facing low wages, unsafe working conditions, and long working hours.
- Overconsumption: The constant churn of new trends encourages overconsumption and a "disposable clothing" mentality, leading to increased waste and environmental damage.
Supporting Sustainable Fashion:
Sustainable fashion designers offer a more ethical and environmentally friendly alternative. Here's how they can be supported:
- Consumer awareness: Raising consumer awareness about the issues with fast fashion and promoting sustainable alternatives is crucial.
- Financial support: Providing financial aid through grants, loans, and investment opportunities can help sustainable brands scale and compete with fast fashion giants.
- Policy changes: Implementing policies that incentivize sustainable practices and discourage harmful ones can create a more level playing field for sustainable brands.
- Collaboration: Collaboration between established brands and sustainable designers can foster knowledge sharing and innovation.
By addressing these issues and supporting sustainable alternatives, we can move towards a more ethical and environmentally responsible fashion industry.
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Models Protection
Great models for fantastic designers
Models in the fashion industry face a variety of risks, impacting their physical and mental well-being, career prospects, and sense of safety. Here are some key areas of concern:
Health Risks:
- Eating disorders and body dysmorphia: The industry's emphasis on thinness can pressure models to adopt unhealthy eating habits and exercise routines, leading to eating disorders like anorexia and bulimia. Body dysmorphia, a distorted view of one's physical appearance, is also prevalent due to constant comparison and criticism.
- Physical strain and fatigue: Long working hours, demanding travel schedules, and physically demanding poses can lead to fatigue, injuries, and muscle strain.
- Exposure to harmful substances: Models may be exposed to harsh chemicals in cosmetics, hair products, and dyes, potentially causing skin irritation, allergies, or long-term health problems.
Mental and Emotional Risks:
- Sexual harassment and assault: Unfortunately, sexual harassment and assault are reported concerns within the industry, leaving models feeling vulnerable and exploited.
- Mental health issues: The pressure to maintain a certain appearance, coupled with intense competition and potential exploitation, can contribute to anxiety, depression, and low self-esteem.
- Lack of job security: The modeling career is short-lived for many, leaving individuals unprepared for the transition and potentially facing financial instability.
Professional Risks:
- Unethical agencies and contracts: Unethical agencies may exploit models with unfair contracts, withhold payments, or limit their career opportunities.
- Lack of representation and diversity: The industry has historically favored specific body types and ethnicities, limiting opportunities for diverse models.
- Financial disadvantage: New models may struggle to earn a decent living due to low starting fees and unpredictable work schedules.
It's important to acknowledge these risks and work towards creating a safer, healthier, and more ethical environment for models in the fashion industry.
